Ideology can best be defined as the set of values that a organization or a indivdual has. everybody has there own set of ideals based on how they grew up and what they grew up around. Some factors can included ones religion, personal experiances among other factors. Some ideals are more complex and others are simple. For example when it comes to gun control i personally am for the right to own a gun, given that one took the proper steps to own a gun legally. that is one of my more simple ideals. a more complex ideal that i have which i'm not going to go into detail had to do with politics, becuase thier is so many factors that go into politics that my ideal is ore complex.
Alot of my ideals are greatly influenced by the media, through the television, radio and the internet. Also my ideas were greatly influenced by my parents growing up. This is true because my parents shared alot of their ideals with me so that influenced my alot ideals.
Everybody has thier own ideals and are influence by different factors.

CH 1 two models of communication

communication is a part of every day life. We as people communicate with each other constantly through many mediums EX: TV, internet. phone. or as simple as talking to each other. Three things need to happen in order to succesfully communicate. There must but a source, a sender and a reciver. The source is what medium is being used to send the message, is it through talking face etoface with a person or the internet? there needs to be a sender ( a person who gives the information) and a reciver or a person who recives the message. If one of these three componets a missing then the message is not possible to communicate.
There are two models of communication that we use as a society. They are the transmisstion model and the cultural model. In the book "MEDIA MAKING" they compare the transmission model to transpotation. They say that communication is the process of moving messages from a sender through a medium to a receiver. Think of it as a chip factory they make a prouduct ( the sender) they ship the product via truck (the medium) to the store where the consumer (receiver) gets it. This model was the basis of Harold Lasswell's famous description of the stdy of mass communication (Media making) Lasswell described mass communication as a seires of five questions which are who, says what, to whom, through what channel,and with what effect.
The second model is the communication is the cultural model which is less prevelent in today's time. This model is basisically saying that certian cultures have certian ways of communicating. For example people in afica may have a certain way of greeting another person which may be diffrent from the way an American greets one another. they learn that way to communciate from there culture.